Digital Marketing Course – Databits Tecnologia

About Course

A Digital Marketing Course provides an in-depth understanding of various online marketing strategies, tools, and techniques that can help businesses promote their products or services in the digital space. The course is designed to help students learn how to create and implement effective digital marketing campaigns across multiple channels, including search engines, social media, email, and websites

Learning Objectives of Cybersecurity Course:
1. Understand the fundamentals of digital marketing and its key channels.
2. Learn to create and manage effective campaigns across SEO, SEM, social media, and email marketing.
3. Gain hands-on experience with tools like Google Ads, Google Analytics, Meta Ads
Manager, and Mailchimp.
4. Develop skills in content creation, copywriting, and targeting the right audience.
5. Optimize websites and landing pages for better search engine rankings and user experience.
6. Measure campaign performance using key metrics and analytics.
7. Plan, execute, and evaluate integrated digital marketing strategies.
8. Learn about online reputation management, influencer marketing, and mobile marketing trends.

Course Content

Introduction to Digital Marketing

Overview of Digital Marketing:
Digital Marketing Channels:
Digital Marketing Strategy:

Search Engine Optimization (SEO)

Social Media Marketing (SMM)

Pay-Per-Click (PPC) Advertising

Content Marketing

Email Marketing

Affiliate Marketing

Online Reputation Management (ORM)

Analytics and Data-Driven Marketing

E-commerce Marketing

Mobile Marketing

Final Project and Digital Marketing Strategy

Call: 9330632797

Call: 6290703325

Email: databitstechno@gmail.com

Call: 9330632797

/ 6290703325

databitstechno@gmail.com

About Course

What Will You Learn?

Course Content

Introduction to Digital Marketing

Overview of Digital Marketing:

Digital Marketing Channels:

Digital Marketing Strategy:

Search Engine Optimization (SEO)

What is SEO?:

On-Page SEO:

Off-Page SEO:

Technical SEO:

SEO Tools:

Social Media Marketing (SMM)

Introduction to Social Media Platforms:

Creating a Social Media Strategy:

Paid Social Media Advertising:

Social Media Analytics:

Pay-Per-Click (PPC) Advertising

What is PPC?:

Keyword Research and Ad Copy:

Campaign Setup:

Optimization and Monitoring:

Conversion Tracking and Reporting Tools:

Content Marketing

What is Content Marketing?:

Content Strategy:

Blogging and Article Writing:

Video Marketing:

Content Promotion:

Content Analytics:

Email Marketing

Email Marketing Basics:

Types of Email Campaigns:

Email Design and Copywriting:

Email Automation:

Email Analytics:

Affiliate Marketing

Introduction to Affiliate Marketing:

Finding and Recruiting Affiliates:

Tracking Affiliate Performance:

Affiliate Marketing Strategies:

Online Reputation Management (ORM)

What is ORM?:

Monitor Your Brand Online:

Dealing with Negative Reviews:

Building a Positive Online Presence:

Analytics and Data-Driven Marketing

Introduction to Web Analytics:

Interpreting Data:

Conversion Rate Optimization (CRO):

Reporting and Performance Analysis:

E-commerce Marketing

What is E-commerce Marketing?:

Optimizing Product Listings:

Managing Cart Abandonment:

Building Customer Loyalty:

E-commerce Analytics:

Mobile Marketing

Mobile Marketing Overview:

SMS and Push Notifications:

Mobile App Marketing:

Final Project and Digital Marketing Strategy

Final Project:

Presentation of Final Project:

Certification Exam/Assessment:

Quick Links

Internship

Trainings

Summer/ Winter Trainings

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